Privacy Policy

Tampa Bay STR ("tbstr.com," "we," "us") is operated by Barrett Henry, REALTOR® at REMAX Collective. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

What Information Do We Collect?

We collect information you voluntarily provide, including:

• Name, email address, and phone number (via lead forms)
• Budget range, property preferences, and investment goals
• Calculator inputs (startup costs, ROI estimates, purchase criteria)
• Any messages or notes you submit through contact forms

We also automatically collect:

• IP address, browser type, device information
• Pages visited, time on site, referral source
• Cookies and similar tracking technologies

How Do We Use Your Information?

• To respond to your inquiries and provide requested information
• To add you to our CRM (Follow Up Boss) for real estate follow-up
• To send email follow-ups and relevant property or STR information via Resend
• To send SMS notifications if you opt in (via Twilio)
• To improve our website, calculators, and user experience
• To analyze site traffic and usage patterns

What Third-Party Services Do We Use?

We use the following third-party services that may process your data:

• Supabase — Database and form submission storage
• Resend — Transactional and follow-up emails
• Twilio — SMS notifications (opt-in only)
• Follow Up Boss — Customer relationship management
• Cloudflare Turnstile — Bot protection on forms
• Google Analytics (GA4) — Website traffic analytics
• Microsoft Clarity — Session recordings and heatmaps
• Vercel — Website hosting and performance analytics

Each service has its own privacy policy. We encourage you to review them.

How Do We Use Cookies?

We use cookies and similar technologies for analytics (Google Analytics, Microsoft Clarity), bot protection (Cloudflare Turnstile), and basic site functionality. You can disable cookies in your browser settings, but some features may not work properly.

How Long Do We Keep Your Data?

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Lead information is kept in our CRM indefinitely unless you request deletion. Analytics data is retained per each service's default retention period.

What Are Your Rights?

You have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of marketing emails at any time
• Opt out of SMS communications

To exercise any of these rights, contact us using the information below.

Do We Collect Data From Children?

No. Our website is not directed at children under 13, and we do not knowingly collect personal information from children.

Will This Policy Change?

We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

How Can You Contact Us?

Barrett Henry, REALTOR®
REMAX Collective
Phone: (813) 733-7907
Email: barrett@nowtb.com